Finance software finally gets a little more human.
- Concept
- Scriptwriting
- Creative Direction
- Campaign across LinkedIn CTV / In-Feed, Meta and YouTube
- :30 and :15 Paid Media Spots
- Short-Form Retargeting Promos
- Animated GIFs and Static Assets
- 1.4 million impressions across four channels in six weeks
- YouTube CTR nearly 4x the B2B average
insightsoftware makes software for accountants and finance departments. Powerful, practical, business-critical software in a category that has spent decades confusing boring with credible.
But the audience is changing. Finance buyers are getting younger, and the webinars and white papers that used to drive interest are no longer enough to earn attention. The software platform, JustPerform, needed more than another product explainer. It needed a spot audiences could actually relate to.
Created for a paid launch campaign across social channels, the spot helped insightsoftware break through a traditionally conservative B2B category with a sharper, funnier and more distinctive product story.
Campaign :30
The spot treats the chaos of month-end close like a nature documentary, observing the feral accountant in its natural habitat: buried in spreadsheets, chasing mismatches and doing whatever it takes to survive another close. The spot turns a technical product benefit into a story finance teams can recognize immediately, with JustPerform arriving not as another tool but as the moment finance finally evolves.