Brand guidelines only work when people know how to use them.
- Creative Direction
- Scriptwriting
- Video Production
- Brand Guideline Videos
- Internal Training Content
- Brought new brand guidelines to life
- Made brand standards easier to understand and apply
- Supported a more consistent rollout of the Experian brand system
Experian had established a refreshed brand system built around a clearer visual and verbal identity, including updated guidance for the brand mark, colors, typography, photography, iconography, graphic elements and voice.
The opportunity was not to redesign the brand. It was to help bring the new system to life for the people responsible for using it. JUST CAUSE created a series of internal-facing videos designed to make the guidelines more practical, memorable and easier to apply across creative work.
Each video focused on a specific part of the brand system, helping in-house teams and external creative partners understand not just what the rules were, but how the Experian brand should look, sound and feel in the real world.
A clearer system for a more recognizable brand.
The refreshed guidelines defined the visual and verbal cues that shape how Experian shows up across every touchpoint. From the mark and color palette to voice, photography and graphic elements, the system created a more consistent foundation for brand expression.
Visual context only. Brand identity by Experian.
Experian Brand Mark
The video helped establish the brand mark as a foundational element of the refreshed identity, giving teams practical guidance for maintaining consistency across applications.
Experian Brand Voice
The video helped teams understand how the brand should sound, reinforcing a voice defined by qualities like helpful, smart, confident, inquisitive, resourceful and optimistic.
Experian Fonts & Colours
The video gave teams a more accessible way to understand the brand's type and color principles, supporting more consistent execution across digital, print and presentation materials.
Experian Graphic Elements
The video helped teams understand how to use graphic elements as more than decoration, showing how they could frame content, support complex ideas and create a more ownable Experian look.
Experian Photography
The video helped teams apply Experian's photography principles, emphasizing real, natural and authentic moments rather than imagery that felt staged, overly edited or disconnected from people's lives.