When families are fighting for a child's life, the story has to be handled with care.
- Creative Direction
- Writing
- Video Production
- Brand Anthem
- Gala Mini-Documentaries
- Gala films directly led to millions of dollars being raised
- Gave the organization a clear, shareable mission film
Miracles for Kids serves families facing the unimaginable: caring for a critically ill child while trying to keep the rest of life from falling apart. Our work needed to honor those families, clarify the organization's role and move people to act without ever feeling exploitative or overproduced.
The goal was not simply to make people aware. It was to help them understand what was at stake, feel the urgency of the mission and see the real families their generosity could support.
Brand Anthem
The anthem gave the organization a consistent, emotionally resonant way to explain who they are, who they serve and why their work matters.
Dominic's Story
Created for the annual fundraising gala, this mini-documentary helped connect the room to the human reality behind the mission and directly contributed to millions of dollars raised.
Milissa's Story
Created for the subsequent annual fundraising gala, the film helped donors see the real-life impact of Miracles for Kids, and once again led to millions of dollars being raised.