Wireless that just works needed a website that worked harder.
- Website Strategy
- Information Architecture
- Copywriting
- Creative Direction
- Website Redesign
- Messaging System
- Navigation Architecture
- Homepage & Page Templates
- Modernized a global technology brand experience
- Clarified pathways across products, markets and service providers
- Created a scalable structure for a 30-page website refresh
Cambium Networks is a global provider of wireless fabric infrastructure for business and residential broadband and Wi-Fi. But the existing website did not fully reflect the scale, sophistication or relevance of the company's offering. The experience was visually dated, the messaging lacked focus and the navigation needed to serve a wide range of audiences across products, markets, solutions and service-provider use cases.
The assignment was a full website refresh built around clearer storytelling, stronger visual alignment and a more intuitive user experience. JUST CAUSE helped rethink the site from the ground up, including content flow, information architecture, voice, tone, homepage design and subpage direction.
The result was a more modern, scalable digital experience designed to help users quickly understand what Cambium does, where its solutions fit and how its wireless technology supports connectivity across industries, communities and service-provider networks.
From product-heavy to purpose-built.
A more scalable way to navigate the brand.
Scroll through the redesigned homepage to see how the updated messaging, structure and visual system work together across the full page.
